Reichstag Election of March 5, 1933: "The Reich will Never be Destroyed if You are United and Loyal" (1933) This poster from Hitler's 1933 election campaign features two terms that played a central role in propaganda under the Hitler dictatorship: unity and loyalty. These two virtues were demanded of the German population. It soon became clear, however, that unity and loyalty as defined by the National Socialists actually meant “coordination” [Gleichschaltung] and the “Führer cult.”